The Future Divide: Generational Views on AI and Data Sharing in Life Insurance

AI is reshaping life insurance bringing powerful benefits like more accurate risk assessment, smarter fraud detection, and personalized product offerings. But with innovation comes new challenges. As trust and data privacy take center stage, insurers must navigate generational differences in how consumers perceive and engage with AI. Success means more than adopting new tech, it means building confidence across every interaction.

To do so, insurers need to:

• Make thoughtful AI implementation decisions (build in-house vs. adopt external solutions) 
• Prioritize education and transparency 
• Offer flexible, personalized experiences 
• Establish ethical AI governance frameworks 
• Develop generationally tailored approaches

Read the whitepaper to see how life insurers must bridge the gap between technological capability and human trust for a strategic and competitive industry advantage.