Culture Brings a Brand to Life
A brand tells the market who you are. Culture is the proof.
That’s why this week, alongside our new brand, we launched two things that sit at the heart of what Sapiens is becoming: our Employee Value Proposition (EVP) and a refreshed set of corporate values.
Together with the brand, they form a complete architecture of what we promise to the market, and how we organise ourselves to keep that promise every day.
Values are our signposts – they tell us how to travel, what we stand for, how we treat each other and what we reward. But an EVP answers a different question: why make this journey at all?
Our EVP, our why
Our Employee Value Proposition describes what engaging with Sapiens makes possible, whether as an employee, a customer, or a future talent. It says: We are forward-looking thinkers with diverse perspectives, driven by data and grounded in human insight, who relentlessly outperform measurable impact.
For the people who thrive here, that means access to a transforming industry, to colleagues who push you forward, and to work that visibly shapes what insurance becomes for the next generation of customers. Our why is the future of insurance software
What our values represent
We refreshed our values because this is a moment of real clarity for Sapiens about where we are going, what we stand for, and the kind of company we are building together. That clarity deserves to be reflected in our new brand identity.
The industry we serve is changing fast. Leading through that kind of change takes a particular kind of organisation.
One that is stronger together – where different perspectives are genuinely valued because that’s how better answers emerge. One that truly champions its customers’ success – where being close to customers is a daily practice, not a stated principle. One that innovates with agility – where people move with confidence in a holistic environment, because innovation thrives with vision. And one that relentlessly outperforms – where the bar is always a little higher than it was yesterday, because this is how we lead.
That’s the organisation our values describe. Not a final destination, but a way of working that compounds over time.
Our mission now
Our brand, values, and EVP now form a connected foundation: aligning how we show up in the market with how we achieve success.
Because in the end, brands are not defined by what they say. They are defined by the experiences they create the standards they uphold, and the outcomes they deliver. That is the standard Sapiens is building toward.
Our mission now is to act according to these words – to thread them through everything we do.
