Y Aren’t They Insured?
You’ve probably wondered why it has been so difficult for your organization to succeed with Generation Y (also known as “millennials”). Generation Y is clearly an important segment for insurance carriers of all types, especially in terms of the future. This demographic will represent 75% of the global workforce by 2025 and has an expected inheritance of more than $17.8 trillion.
And yet far too many members of Generation Y are either uninsured or under-insured. Solving this problem will be more challenging than winning the Super Mario Bros. Nintendo game that some Generation Y kids grew up playing. Convincing debt-ridden young adults to purchase insurance is difficult enough, but it becomes nearly impossible if insurance providers don’t take four specific steps.
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Yaffa Cohen-Ifrah Yaffa Cohen-Ifrah is chief marketing officer and head of corporate communications at Sapiens. She manages the global marketing team, drives Sapiens' marketing strategy and ensures its execution. Yaffa also possesses extensive experience in investor relations and at leading U.S. retail companies.